Project Duties
Project Duties
Research
Research/Interviews
By observing modern trends in other sports companies, I gained a sense of how to update the existing outdated feel of the LIT7s brand identity.
By observing modern trends in other sports companies, I gained a sense of how to update the existing outdated feel of the LIT7s brand identity.
Colour Choices
Creating posts that stood out whilst fitting in with the LIT7s brand was crucial in transitioning the overall social media page into a new model of more fresh, striking content
Creating posts that stood out whilst fitting in with the LIT7s brand was crucial in transitioning the overall social media page into a new model of more fresh, striking content
Sponsorships
Each year LIT7s partners with various brands. This is something that can help build the profile of both parties involved, attracting more players and customers alike.
Each year LIT7s partners with various brands. This is something that can help build the profile of both parties involved, attracting more players and customers alike.
Promotion Posts
In order to maximise team sign-ups for yearly held tournaments, posts that promote the event go a long way in selling tickets.
In order to maximise team sign-ups for yearly held tournaments, posts that promote the event go a long way in selling tickets.
Asset Improvements
A sure way to establish the mark of the largest amateur 7s series in the UK is through creating a special reveal video to elicit fan & player anticipation.
A sure way to establish the mark of the largest amateur 7s series in the UK is through creating a special reveal video to elicit fan & player anticipation.
Merchandise Design
LIT7s sell match day merchandise every year, noticing what is popular and understanding what people are after, help in designing products people want to buy.
LIT7s sell match day merchandise every year, noticing what is popular and understanding what people are after, help in designing products people want to buy.
1. Gaining inspo from other sports
1. Gaining inspo from other sports
Whilst many of these companies pertain to other sports, their social media presence is indicative of the popularity and recognition that they each organically built over time. Analysing the various techniques used to garner attention and engagement was the first step before helping LIT7s elevate their own branding strategy.
Whilst many of these companies pertain to other sports, their social media presence is indicative of the popularity and recognition that they each organically built over time. Analysing the various techniques used to garner attention and engagement was the first step before helping LIT7s elevate their own branding strategy.
2. Emphasising through colour
2. Emphasising through colour
2. Emphasising through colour
Due to each post being a unique stand alone post, a way to bring universality to the screen was to use the colours red, green, black and white. Whether it be these colours or variants of these colours, the reason for this was to create a visual consistency throughout the LIT7s IG feed.
1. Gaining inspo from other sports
Due to each post being a unique stand alone post, a way to bring universality to the screen was to use the colours red, green, black and white. Whether it be these colours or variants of these colours, the reason for this was to create a visual consistency throughout the LIT7s IG feed.
3. Awarding prizes through sponsors
3. Awarding prizes through sponsors
3. Awarding prizes through sponsors
For players, offering fun incentives to win can have a huge impact on building excitement & motivation for upcoming events. In addition, for sponsors, collaborating with LIT7s to provide match-day prizes has a residual marketing effect that can help gain outreach amongst a larger community.
For players, offering fun incentives to win can have a huge impact on building excitement & motivation for upcoming events. In addition, for sponsors, collaborating with LIT7s to provide match-day prizes has a residual marketing effect that can help gain outreach amongst a larger community.
4. Using graphics to garner attention
4. Using graphics to garner attention
As Rugby 7s season starts in May, LIT7s uses the Christmas period to try and sell merchandise that appeals to players and fans of rugby. The below images are just a couple of examples of the type of designs I created on Canva.
6. Designing T-shirts for off-season
On the top is the old pitch map that would be handed out to teams, staff and attendees at the yearly held LIT7s tournament. On the bottom is the updated design which I created to better display the pop-up stools and other offerings which would be present on the day.
5. From the old to the new
In order to maximise ticket sales and build up as much social media outreach as possible, LIT7s tries to advertise upcoming events well in advance. In the examples shown below, I use graphic elements to make the messaging pop and be more eye-catching for the person viewing.
4. Using graphics to garner attention
In order to maximise ticket sales and build up as much social media outreach as possible, LIT7s tries to advertise upcoming events well in advance. In the examples shown below, I use graphic elements to make the messaging pop and be more eye-catching for the person viewing.
5. From the old to the new
5. From the old to the new
On the left is the old pitch map that would be handed out to teams, staff and attendees at the yearly held LIT7s tournament. On the right is the updated design which I created to better display the pop-up stools and other offerings which would be present on the day.
6. Designing T-shirts for off-season
6. Designing T-shirts for off-season
As Rugby 7s season starts in May, LIT7s uses the Christmas period to try and sell merchandise that appeals to players and fans of rugby. The below images are just a couple of examples of the type of designs I created on Canva.