An international remittance start-up looking to primarily allow African migrants to transfer money back to their friends & relatives across continents.
An international remittance start-up looking to primarily allow African migrants to transfer money back to their friends & relatives across continents.
This start-up envisions accomplishing a safe, reliable, efficient & fun method of international money transfer through the use of blockchain.
This start-up envisions accomplishing a safe, reliable, efficient & fun method of international money transfer through the use of blockchain.
This start-up aims to offer a safe, reliable, efficient & fun method of international money transfer through the use of blockchain.
The stages of design
The stages of design
Design stages
User Research/Interviews
Research/Interviews
Uncover user needs and desires to create groundbreaking experiences
Service Blueprint
Crafting smooth user flows with clear and efficient navigation
Moodboards
Visualizing the look and feel to captivate and resonate with users
Paper Prototypes
Delivering pixel-perfect designs that delight every sense
Wireframes
Seamlessly iterating through concepts for the perfect mix
Final Prototype
Pushing the boundaries of what’s possible with stunning visuals
1.1 Preparing interview questions
1.1 Preparing interview questions
Upon completing the initial stage of research and analysing competitiors, the next step was to collate information from our user-specific interviews. This process helped elucidate the wants, needs, frustrations & expectations of our intended user demographic.
Upon completing the initial stage of research and analysing competitiors, the next step was to collate information from our user-specific interviews. This process helped elucidate the wants, needs, frustrations & expectations of our intended user demographic.
1.2 Synthesising findings into a persona
1.2 Synthesising findings into a persona
After compiling all the findings from our interview takeaways, it became more clear as to how to best form an ideal persona to centre our designs around. Based heavily on the background details of some of our interviewee's, we managed to create two user persona's. One for the sender and another for the recipient.
After compiling all the findings from our interview takeaways, it became more clear as to how to best form an ideal persona to centre our designs around. Based heavily on the background details of some of our interviewee's, we managed to create two user persona's. One for the sender and another for the recipient.
2.1 Filling in the gaps
2.1 Filling in the gaps
A large portion of the problem-solving in this project revolved around highlighting the steps, and actions required to safely & successfully complete a money transfer. By creating a service blueprint, it became apparent what action-points were urgent to solve. For example, knowing how to seamlessly implement a unique blockchain wallet id would be crucial in ensuring secure transactions.
A large portion of the problem-solving in this project revolved around highlighting the steps, and actions required to safely & successfully complete a money transfer. By creating a service blueprint, it became apparent what action-points were urgent to solve. For example, knowing how to seamlessly implement a unique blockchain wallet id would be crucial in ensuring secure transactions.
3.1 Starting with rough sketches
3.1 Starting with rough sketches
By using the old school method of pen and paper, not only was it easier to produce rapid iterations, but it allows one to hone-in on a specific feature and unveil the required steps to complete the call-to-action. In this instance, I used it to design a viable method of sharing the wallet id.
By using the old school method of pen and paper, not only was it easier to produce rapid iterations, but it allows one to hone-in on a specific feature and unveil the required steps to complete the call-to-action. In this instance, I used it to design a viable method of sharing the wallet id.
3.2 Paper prototype feedback
3.2 Paper prototype feedback
The beauty of paper prototyping is that designs can be tested with a focus on the functionality, putting the visual identity completely to the side. The useful takeaways that are gathered from this method of testing helped us massively in clarifying doubts & removing certain hesitations users would exhibit during the sign-up process.
The beauty of paper prototyping is that designs can be tested with a focus on the functionality, putting the visual identity completely to the side. The useful takeaways that are gathered from this method of testing helped us massively in clarifying doubts & removing certain hesitations users would exhibit during the sign-up process.
4.1 Wireframing + information architecture
4.1 Wireframing + information architecture
Once the overall sitemap and app contents were finalised at a minimum level it was time to create wireframes to start bringing the general aesthetic of the app to life. Seeing the app in this way helps to get a sense of the needed UI amendments.
Once the overall sitemap and app contents were finalised at a minimum level it was time to create wireframes to start bringing the general aesthetic of the app to life. Seeing the app in this way helps to get a sense of the needed UI amendments.
4.2 Moodboarding
4.2 Moodboarding
The client (owner of sendit.money) envisioned an app that relays a sense of safety, expediency, reliability and fun. His goal was to create a product that strays away from the typical corporate feeling of remittance apps. With this briefing I tried to use vibrant colours to resemble what is widely appealing to an African target user base as well as conveys a sense of assurance through the usage of strong blues.
The client (owner of sendit.money) envisioned an app that relays a sense of safety, expediency, reliability and fun. His goal was to create a product that strays away from the typical corporate feeling of remittance apps. With this briefing I tried to use vibrant colours to resemble what is widely appealing to an African target user base as well as conveys a sense of assurance through the usage of strong blues.
5.1 Creating an mvp
5.1 Creating an mvp
After converging towards an agreed upon colour palette, typography and universal component scheme, the final step was to create a working prototype to showcase to our client. Below are just a few images showing some of the main screens we designed as part of the mvp.
After converging towards an agreed upon colour palette, typography and universal component scheme, the final step was to create a working prototype to showcase to our client. Below are just a few images showing some of the main screens we designed as part of the mvp.
